Pride

Pride belongs to a position rather than to a person, which is what calling it an endo-ideal emotion establishes. It is the antonym of shame, and the laws of endoreality allocate pride along with all credit to the endo-ideal and shame to the negative image, so the two emotions are the two ends of one distribution rather than opposite feelings a person might have. That accounts for an asymmetry that is otherwise puzzling. The same achievement produces pride in one person and shame in another according to position, since a negative image achieving something has their achievement energy released against them through envy and shame while an endo-ideal receives energy for the same act. The surge of power in the definition is literal in the framework's terms rather than figurative. Marsh distinguishes this from the exosocial case carefully, since in a healthy interaction there is both pride and gratitude towards the other and the interactions are voluntary and reciprocal, and the arrangement has failed when pride is replaced by shame or contempt and gratitude by entitlement or bitterness. So pride is not pathological in itself and becomes endogroup pride when it affirms a position rather than a connection. She quotes the observation that naive men think ill-treating others makes their own superiority the greater, and identifies the display of endogroup pride as the partner of that hubris, which is pride functioning as an assertion of rank.

Psychology distinguishes authentic pride, tied to effort and achievement, from hubristic pride, tied to global self-evaluation, with Jessica Tracy's work establishing separate profiles and a recognizable nonverbal display found across cultures. Aristotle treated proper pride as a virtue and the Christian tradition made it the first of the deadly sins. Group pride is studied separately in social identity research. Marsh's account maps closely onto the authentic and hubristic distinction while re-basing it on position rather than on the object of the feeling, so what determines which kind occurs is where the person stands in an endogroup rather than whether they are evaluating an act or themselves.